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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Witold J. Henisz




[PDF.wq50] Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

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 | #376658 in Books |  2014-05-07 | Original language:English | PDF # 1 |  .70 x6.30 x9.30l,.0 | File type: PDF | 223 pages

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Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet t...

You can specify the type of files you want, for your gadget.Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders   |  Witold J. Henisz.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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